A point of purchase, or a POP display, is a useful tool for retailers and merchandizers alike. Any one of the following eye-catching products could work hand in hand with your products to give them maximum visibility and attention. Generally speaking, a point of purchase display is put at the point of purchase, i.e. your cash register(s).
These displays are designed as last minute eye-catchers and sales tools, but you are not limited to using them only in this way. Use a POP display anywhere in your store or in your client's store and your products will stand out from the competition because consumers will be drawn to the POP display and your product as a result.
Do you have a product that you sell to retailers? Are you a retailer who has a great product line that came with hardly any marketing and you'd like to make it stand out? Have you designed a product that you sell directly to stores and you know it's a great product but sales aren't all that great?
A display header is an excellent way to call attention to any product and with our high tech printing capabilities, custom cutting, and fantastic art department we can make a header that will meet your exact specifications and will be extremely attractive to customers.
POP products are an extremely important part of any marketing campaign for retail products and you can't afford to leave them out of the mix. We like to say, here at Dixie Signs & Decals, Inc., "This product doesn't cost money – it makes money!"
Ceiling danglers can be hung from pretty much anything and not just the ceiling. If a product is at the counter then a ceiling dangler can direct attention to it by gently swaying or spinning above it.
If a product is located elsewhere in the store, ceiling danglers can be used to direct customers through the store and to them.
These great POP products are easy to hang, eye-catching, and can be printed in a variety of colors out of a variety of materials.
POP banners can usually be seen from nearly any point in a store and if a product needs to be seen then these banners can have huge marketing power.
You can also use them on tradeshow booths for a bigger visual impact and more attention from show goers. Marketing professionals know that a well-made display can help sales increase, especially in the case of impulse-buy products.
You don't need to hire an expensive marketing firm to know this, and with our help and these point of purchase banners, your products will stand out, even when put together with other, similar products.
A POP Poster can be incredibly useful when your customers have a minimal wall space and minimal counter space to display products, let alone POP materials.
These posters can be made to a number of sizes and can be affixed to any flat surface.
Maybe you or your customer has lines of shelves behind the counter – these posters will attract the eye and increase sales, especially of impulse buy products. Any given product will stand out amid other, similar products with a POP poster to help direct attention to them.
Some of the most versatile marketing tools you can implement are floor graphics. These great graphics are generally used to direct floor traffic to certain parts of a retail space, to specific products, and are even used at trade shows to get more attention at a booth.
These attractive, full color pieces can be printed in a variety of designs and on durable materials that are moveable and reusable. If you don't want to put them on the floor, you can put them on a wall.
You can even use them on both the floor and the wall for a fun trail. Floor graphics are useful to attract adults, but they are great to utilize if the product that needs attraction is for children since kids are closer and love fun things when out shopping with their parents.
